“I love new clothes. If everyone could just wear new clothes everyday, I reckon depression
wouldn’t exist anymore.”
New clothes, new bags, new tags in your closet. Who doesn’t like that?
Having recently been diagnosed with Obsessive Compulsive Shopping Disorder, the latent shopaholic in me has been up and in action since forever now. Fellow shopaholics, we needn’t confess the culprit that stimulates our shopping spree, everyone, by now, must have known of the four letters that magnetize us to any and every product in that rack.
Be it a new pair of stilettos from Charles & Keith or ethnic Khussas from the roadside vendor at Tariq Road, Karachi has always been a shopper’s paradise. Chronic shopaholics of all stages –be it early or advanced, have found their paradise in either of the malls and/or vendors across this city of lights as it hosted sales of all kinds in the past few weeks.
My recent bargain hunting was provoked by the evergreen Dolmen Mall as they flooded the city with billboards of their mega event, the Dolmen Shopping Festival #DSFKHI this year! Please tell me how is anyone supposed to keep their calm when your favorite chain of malls announce an endless list of sales in over 100 or more outlets?
Starting from December 20th, the Dolmen Shopping Festival continued till January the 4th across all three malls – Clifton, Tariq Road and Hyderi and started off with the opening being dedicated to the 141 precious lives we lost in the Peshawar School Attack. “We are dedicating the entire Dolmen Shopping Festival to the children of Pakistan.” , said the GM Marketing Mr. Adnan Maqbool during the tribute.
Two days later, on the 22nd of December, the team organized a bloggers meetup at Bartista Lavazza and briefed the bloggers about the Dolmen Shopping Festival and geared up the tweeps for the first of it’s kind treasure hunt!
We were given a set of tasks to be completed in a given time across Dolmen Mall, Clifton and at each step we had to solve a clue and publish our baby steps on either twitter, facebook or instagram. Within an hour, the #DSFKHI went viral as over 40 tweeps and bloggers competed for the actual treasure. Brands that took part in the treasure hunt include Sindbad, Kaju, Object, Kerastase Lounge andYellow etc. Umair Mirza, the guy behind Umairica, turned out to be the man of the show and got an Intel Tablet worth PKR 40,000! (Now that’s a treasure!) The runners up, Hera Mannan and Adeeqa Nazir got prizes as well and the rest of us got goodie bags! It’s always a win-win situation in here. ;)
For more info, join the conversation at #DSFKhi on twitter, facebook and Instagram.
*The Digital PR Event was handled by Walnut Communications in partnership with Adil Siddiq Awan.
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