The Story of Marham

“You need to transfer him to some other hospital’s ICU”
“…you are being nominated to visit the Microsoft Headquarters, USA”
“Your father doesn’t have much time to live…”
“We would also like to offer you the senior most engagement of our company!”
“Hello, sorry to disturb you at this late hour, but can I please have the number of that hospital?”

Reminiscing that night at the hospital’s corridor still runs shivers down Ehsan’s spine and bleeds his aching heart.

He was only a few steps away from reaching the zenith of his career, when he was thrashed by this incident that shook him inside out and gave a completely new meaning to his existence. Bruised but not broken, he bid farewell to the goals that were only his and instead, lived to blow life to a newer dream which would glorify the entire nation.

That day, Ehsan vowed to himself that this is the path he would rather take- no matter if it means a solo journey. He pledged himself on improving the current healthcare industry and to render every effort of his for its betterment. He had already lost a life – more precious than his own- and he certainly didn’t want another loss of a priceless life against the lack of guidance and resources and negligence of our healthcare system.

Having no expertise in the field of medicine and with nil familiarity of the local markets, his faith still didn’t shake and what did not derail was his courage. The only thought that ate him up alive, yet fuelled each step of his, was that he lost his father while he could have saved him.

For endless days and nights, he worked on conceptualizing the idea of the fire within and after a span of 4 months, his dream came to life and it got a name-MARHAM. From the very first day of the idea being incubated, the only motive was to ease the misery of the inhabitants of our miraculous land. The road wasn’t smooth but hr addressed the Lord at every stepping stone; prayers led the way and the path became blissful as ever. What started as a one-man expedition, had now turned into a caravan. A caravan comprising of his ex-seniors, present patrons, advisors, and his team; all of which sparked a vigor of its own.

MARHAM had to be a guiding light for the ailing society. His first step was to formulate an online community where patients could post their queries and get expert opinion from authentic doctors and medical personnel. The Almighty graced this convoy with immense compassion and here they are, a family of over 16,000 members, lending out a helping hand to each other.

Though what steals the show is their mobile application; topping the healthcare charts on Android & Apple App stores, this is the first of its kind in Pakistan. MARHAM app is a one-stop solution for people looking for medical advice or information regarding a medical practitioner. The app is a central fount enclosing relevant and accurate info of hospitals, doctors and private consultancies across Lahore, Karachi and Islamabad, with the network growing further across Peshawar, Multan, Faisalabad, Jehlum, Sargodha and all other cities of Pakistan.

The minimalist design of the app makes finding a doctor as easy as 1, 2, 3! One can filter amongst the doctors in their area according to their specialty, expertise and availability. Through the app, you can not only book an appointment but also share your honest reviews regarding a specific doctor, giving them a rating based on their experience – making selection easier for the other audience.

The dream he had dreamt is now thriving, saving lives and easing the hassle of fetching relevant healthcare professionals. We have all known or have been a victim of this society’s debased healthcare system, but not anymore.
It’s about time- aao, Marham banain!

New Beginnings~

Be careful what you wish for, you might as well get it.

Ever since I started putting two and two together in this lively world, I had figured just one goal for myself – to be a part of the healer clan. Surfing through the rather rough tides of life, I somehow ended up with a degree in medicine and tomorrow? Tomorrow is the day I begin practicing the clichéd saving lives’ ritual.

Tomorrow is the first day of my housejob.

They say it’s a struggle, and I am looking forward to a year full of it. Since I have been a back-bencher all my university life and have had myself evolved into a negative miserable person who has nothing but complaints from the corrupt education system, I now want to be the change I wanted to see. I want to be a good doctor- simple as that. The one who struggles, the one who finds a way out of every maze, the one who puts her patient first and foremost, the one who gives, and gives it her all.

I have exactly 12 more hours to kickstart this journey.
AND I want to treasure each bit of it!

I am planning to start writing a journal again; this time, on this e-space of mine. This is the best way I can relive the moments of struggle, trouble and not having anyone burst my bubble. The blog must hence, have a new name. Dr. Shaggy wants to rename it to ‘The Doctor Diaries!’ (I have a private blog already with the same url but that’s for some super secret stuff).

From the old emo teenage version of mine who lived on the extremes of sorrow and joy, the one who started C it my way! (Please notice and ignore the C, who does that anyway?) I’d now be sharing my hospital-life experiences on a daily basis, InshaAllah! From filthy washroom pictures to rants about my dominant seniors and stories of my patients, I must make sure I pen each memory.

Here’s to the long-lost blogger friends and the dozens of stories of come.
Wish me luck!

Before the Dawn

The darkest hour is just before the dawn.”

It is 4:18 am this moment, and the only light I see is this slowly filling space on my screen.

It has been a long day. It has rather been a series of long days since quite some time.

I haven’t been feeling so well lately, either; both physically, and mentally. The past few months have been dull and bleak, yet eventful as heck.

I cleared my degree for medicine and I am officially a doctor now, Alhamdolillah. (well, that’s old news, been over three months)
I joined a charity school as an English teacher as a substitute for my friend and ended up working there for two months, earning oodles of divine memories with my kids that I won’t ever forget, iA.
I had planned on continuing with the job unless one fine day, I am interrupted from my very rare power naps by a call from SIUT’s HR office, calling me over as an elective student for the month of April.
Overwhelmed with joy as I would be, I started off my journey at Pakistan’s biggest kidney related tertiary care hospital that provides quality healthcare and kidney transplants for free.

As a medical graduate who is pretty much an airhead at the first few days of the rotation, this new journey came out to be pretty enlightening.
I learned that not all the members of the white coat clan are devils in disguise, but came across dozens of doctors with great compassion. You had to preserve the moment I saw Dr. Adib Rizvi for the very first time, at a few steps’ distance, in the Operation Room, greeting me with the warmest of smiles in the sweetest of words. The reason I love this particular hospital is this very man- the man who pledged on not letting them die simply because they can’t afford to live. The man who maybe had a desire so pure to aid the feeble that The Almighty just had to blow life in his dream. I had an exhilarating desire to see him live, to see him work, just so I don’t lose the compassion I had burning within as a doctor. And his presence didn’t disappoint me one bit. It flamed my passion to serve the humanity, and got me another friend, and a mentor I know I can count on.

The very same day, I found out that my real-life idol, Dr. Najeeb Naimatullah- my mother’s doctor throughout her cancer treatment, also works at SIUT. Last I had seen his name was at Shaukat Khanum’s website and all I had known was that he had left Aga Khan Hospital as a consultant almost 7 years ago.
I had never seen him, for I was just 14 when my mother was battling against an aggressive lymphoma and I was never told of the facts about her disease or treatment progression and was only allowed visits either during the visiting hours or when one of the doctors or someone from the immediate family had to politely ask me to meet my mother for the last time, expecting a fall in her life status any instant. All I know is, that this doctor had always been gentle to my mother during the course of her disease and had offered his best weapons to help her win the war against cancer. I had loved him ever since. The day I found out he and I are working in the same place, I was definitely on cloud nine.

The red letter day finally arrived, I had my posting at the oncology clinic which, I had heard, he was supposed to chief.
I was excited to see him yet fragile as ever as the sore and aching memories of my mother’s last months kept bombarding my head.

And finally, as I stood in my cubicle waiting for a senior consultant’s remarks over my patient, a face neared my radius- a face so calm and dervish-like, illuminating with wisdom and acumen.
My heart instantly screamed it was him!
And it was. For a few hours, I tried my hardest to keep myself composed but the moment I found him alone, I just couldn’t glue myself together any longer.
I wept. I thanked him for treating my mother with utmost zeal and wept again.
I told him how I want to pursue medical oncology in the years to follow and be another Dr. Najeeb.
I emptied my heart out- what had been hidden for almost 9 years now, and ever since, working with him seeing how he interacts with patients had made respect for him increase to a hundred folds.
He, and his oncology team, keep noticing my yearning and they’ve seen me stay after work at the onco wards and out patient clinics just to learn and absorb as much as I can; support from them has been commendable! I can’t thank Allah enough for placing me here.

Where it’s all rainbows and butterflies and the time of life at SIUT, I also end up strengthening my rather biased opinion on the majority of the y chromosome being complete mysteries. Medical hierarchy isn’t the coolest ladder to fit in in a system like ours. I have learnt that men will always objectify women based on their color and curves, and I have learnt that the only wise decision a girl can make is to always draw a fine line around her, because a few walls for everyone doesn’t hurt anyone.


It’s 7:22 am right now, and I realize I had passed out in the maze of the words above, and now, the only light I see is everywhere but within.

They tell me I have got some fire in myself.
The sad part is, instead of burning in itself, it is burning me in itself.

I must not be ashes, not so soon;
in nights like those, I must shine like a moon.

Big Thick Burgerz spreading some #BigThickSmiles at the Karachi Eat Food Festival

Frere Hall, Karachi, had transformed into a heaven on Earth last week as foodies from all across K-town showed up at the most awaited festival of the year- Karachi Eat Food Festival. With over 90 eateries from Karachi, both corporate and home-based, the three-day festival was a perfect blend of entertainment, fun and food (LOTS OF IT,yes!) for the much distressed Karachiites.

While most of the bistros came up with innovative recipes with rather steep tags, Big Thick Burgerz stepped forward as a socially responsible corporate brand and came up with the #BigThickSmiles Campaign. They not only offered upto 40% discount on their entire menu (ANY burger for Rs.220, yep that’s true!) but also pledged to feed a street kid with an equally delish meal on hitting a threshold of ten burgers each.

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Building on the concept of ‘since it’s ‘Karachi Eat’, no one should sleep hungry’, the brand representative Adil Awan stated, “You see a lot of people from the upper and middle class enjoying the best of Karachi food at this festival. Brands make money, people get entertainment and somehow in our frivolities we tend to forget about the underprivileged.” According to Adil, #BigThickSmiles is about one brand trying to give back to the community in a small way.

I visited the Karachi Eat on Friday and Saturday both and was pleased to find people pooling in their share to contribute to the Big Thick Smiles campaign. Saw a gentleman donating cash separately to be added to the donated burgers account and even saw a lady buy burgers for the kids selling balloons in the capacity.

Speaking of the taste itself, I tried the California Mushroom Burger in beef and was served within fifteen minutes of the order placement. The patty was grilled to perfection and was juicy and tender- just the way I like it. Although, a little bit of tanginess would’ve complemented the mushroom sauce and would’ve been cherry on top! The jalapeno burger was a hands down a hit!

A live sales board was also being updated so people could see how many burgers are being sold and could keep tabs on the donation count. The buyers were also getting discount vouchers for their next dine-in at the Big Thick Burgerz so it was a win-win in all ways!

And hey, look! Here’s my discount voucher confirmation.
Guess who’s heading over to the Big Thick Burgerz this Saturday?😉

Connect with this awesome Burger Joint from Karachi right here!

Pakistani Cinema to witness Fawad Khan as Alamgir in #AlbelaRahi

Karachi; 24th January 2016: Fog Catcher Films, a sister concern of Stimulus Productions, has announced what can be tipped to be the next blockbuster of the Pakistani cinema industry, Albela Rahi – a film on the epic tale of once an ordinary man, Alamgir, who rose to be the iconic Pop star of Pakistan and the one who pioneered the pop music genre in Pakistan.


It has been revealed that the lead actor playing the legendary pop singer is none other than Fawad Khan, Pakistan’s leading heartthrob and superstar. The 34-year-old actor who has been a true sensation in the television and film industry of Pakistan and India is perfect for this role having been a seasoned musician himself. Fawad Khan made his cinematic debut in 2007 and has come a long way since then, making his Bollywood debut in Shashanka Ghosh’s Khoobsurat opposite Sonam Kapoor. According to an insider, although Fawad is very selective when it comes to signing a film, he fell in love with the script and the story of Albela Rahi and has been on-board since day one!

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The plot revolves around Alamgir and his struggles, his journey from East to West Pakistan and how he brought a wave of pop music along with him. Alamgir with his vigorous style of singing and stage performance brought a fresh breath of air to the Pakistani music industry in the early 1970’s. He introduced Urdu pop music and became an instant hit with his song ‘Albela Rahi’.

With an original script, a legendary protagonist together with Fawad Khan as the male lead, ‘Albela Rahi’ – Fog Catcher’s debut film shows immense potential of being a huge critical and commercial success.

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The idea behind ALBELA RAHI

It was a fine chilly night of December 2013 when Sultan Ghani Afzal and Faisal Hashmi were sitting in the Stimulus office when suddenly it dawned on them that it was high time they made a film! It was always Sultan’s dream to make a film on someone who has left behind a legacy and changed the music industry forever. When it came down to deciding the protagonist, Alamgir – the legend who pioneered pop music in Pakistan was the ultimate front-runner! And so began the journey of Project Charlie – their code name for this film.

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Project Charlie has finally been launched today as “Albela Rahi” and they are very proud of the fact that this is the first time a film is being made on a legendary pop icon of Pakistan. The idea has been polished for the past two years, the script rewritten and refined to the core and a great deal of effort made to bring it to where it is today.

“Although the concept of this film is a novel one in itself, we wanted to ensure that every other aspect of it is nothing short of being spectacular. Enter Fawad Khan – who we believe is the perfect actor to play Alamgir and carry on his legacy. We are very pleased to have Fawad on board since day one when we had shared with him the idea and script of Albela Rahi,” said Sultan Ghani Afzal.

Commenting about the living legend himself, Faisal Hashmi commented, “We are immensely grateful to the legendary Alamgir for embarking on this journey with us to tell his life’s story through Albela Rahi. We respect him with all our hearts and cannot wait for the world to see how he transformed the Pakistani music scene with his majestic wave of Urdu pop and burning flair for stage performance.”


The company might be new but the people behind it are veterans in the production industry of Pakistan. Sultan Ghani Afzal – the CEO of Fog Catcher Films along with Faisal Hashmi – the CEO of Stimulus Group of Companies, the makers of ALBELA RAHI have had the experience of producing over 200 TV commercials in the past six years. They have that burning passion and commitment to the film which will make it the next blockbuster of the Pakistani film industry!


For more information, please visit:

Lifewares by Interwood- Karachi Store Launch

Interwood Mobel, a name synonymous with quality on a budget, recently launched their latest flagship store, Lifewares in Dolmen Mall, Clifton Karachi.

Lifewares by Interwood, encapsulates your personal style into the interior of your home and projects itself as a brand that caters to the needs of anyone looking to spruce up their house. Products range from flooring to home, kids, and, home décor which are available at reasonable and affordable prices, making them easily accessible to everyone.

Set beautifully, the store is a masterpiece in itself with something to attract and delight the customer no matter where the eye looks. The simple yet elegant aesthetics of each furniture piece available creates the right tone of comfort and coziness, making it impossible not to picture your ideal home as you walk from one corner to the next.

To commemorate this joyous occasion, a two day activity was held at Dolmen Mall, Clifton to keep the audience engaged.

Booths were set up at various locations around the mall featuring different products available where people were given the chance to win amazing prizes from Lifewares simply by taking a selfie at the booth and sharing it on their social media platforms with the hashtag, #MyLifewares.

By far the most popular activity was the Be Our Next Model competition, which took place at Dolmen’s main atrium. With professional photographers available, the booth was styled as a beautiful living room and participants not only took home framed memories but  5 lucky winners with the best photographs will be selected and featured on Lifeware’s billboards as their next model!

Bloggers and Key Opinion Leaders were also engaged and given an exclusive tour of the store to further promote the launch over their digital platforms.

Brand Manager of Lifewares, Amna Umair, shares the vision for their brand, “The idea of ‘Lifewares by Interwood’ is to not only sell a product to our customers but a whole experience, a while concept. We want to make it a top of mind brand for people looking for doing up or revamping their homes where they not only get the convenience but also something to suit every budget.  Very soon you will be seeing us in every mall and market places, so we are accessible to just about everyone”

To further aid their customers, Interwood has recently revamped their website giving their audience the convenience of shopping online

Oh and here’s what  I got as a present from the team.:)

Head over to the Facebook Page Lifewares By Interwood and stay tuned to the latest offers from the daddy of decor!😉



Some Kapray shopping..

The past decade has been a milestone in Pakistani fashion industry. With the rise of an era of online shopping and birth of a billion brands, we can all witness an escalation in the style standards of us Pakistanis. Big names with bigger price tags had always had their fair share of masses but it’s always good to see new names in the market reaching out for more.

But what’s better is the fact that a lot of entrepreneurs are investing in our very own national language. Did you notice the recent shift to brand names from fancy French and Shakespearean English to khaalis salees Urdu? From Daraz and almari to lootlo and what not, Shaggy Paul is predicting a courier service named Daakiya as well!😉 Looks like this the recent secret recipe for success and undoubtedly it works!

Welcoming another addition to this family, we now have a Karachi-based fast fashion brand with the name – Kapray!


With their first flagship store launched on the 5th of July ’15 at the Dolmen Mall, Clifton; Karachi walas now have another store for their unending quest for the best of kapray. Cherry on top – it’s not just kapray at kapray, Kapray has a wide variety of the entire family’s trend needs. Covering four categories, Men, Women, Kids and Home, Kapray has clothing, shoes, accessories, jewelry, bedding and home essentials as well.

Mr. Faisal Rahim Saya, CEO of Kapray shares his idea behind the brand, “My vision was to create a brand that could not only compete with, but out do the international brands that everyone looks forward to in Pakistan. I wanted to raise the fashion quotient along with the standards of quality that is being offered to the Pakistani consumer today. We plan to launch at a few other cities across Pakistan later this year. So, it’s fashion that is both admirable and approachable.”

And he certainly seems to have achieved that. Kapray is not just your local shop at the mall- it’s a mega project with new collections every 2 weeks! Living up to it’s promise, the brand delivers fast fashion and the latest trends at market-competitive prices. It’s pretty much a one-stop shop for all your fashion needs!


Speaking of the store itself, I was invited at the launch and I personally fell for the precision given to the details of the outlet’s interior.

Starting off with the men’s section, from denim to die for to the desi shalwar qameez, I found the collection quite decent. Not to forget the recent obsession over shoes, this section had the best casual shoes and eye-catchy loafers!

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Moving further to the ladies section, it featured both stitched and unstitched lawn and cotton, along with silks to ease your picks for semi-formals. The bags and shoes were equally good, with T-straps and V-straps taking over the summers and baggy totes and satchels targeting the fashion frenzic ladies.

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What held me glued for quite sometime was the kids section! Spent most of the time near the girls section because I was confused what to buy for yours truly’s niece. The girls section had chiffon, georgette and silk beautifully crafted to stylish frocks and tops. Unlike the other big names in kids fashion, Kapray really worked hard on the girls line and gets a 5/5 rating from my end.


Kapray Home featured bedding and towels and was a neatly done segment. They also had a jewelry display just beside it. The necklaces and pendants had a tribal dominance and were a bit too funky for my choice hence I moved forward to my favourite part- SCARVES! At a tag of PKR 990, the scarves were in soft viscose, a perfect wear for summers! I look forward for more designs in the coming weeks since there were limited options at the launch.


If you’re going through the shopaholics itch right now, it wouldn’t be a bad idea to drop by the mega store at DMC, Clifton. You’ll find a mini eden just beside Sana Safinaz at the first floor.

Happy shopping!

For more information on #Kapray, visit:

Event Management: Raka
Advertising: Red Art Communications
Media & PR: Take II
Digital Marketing & PR: The Digital Factory